Sparky AI — Audience Intelligence (M&S)
Building an AI-powered audience selection tool at M&S using Databricks AI Agents and LLMs. Sparky helps business users identify the right target audience for Sparks offers and promotions — translating plain English queries into governed data queries against loyalty programme data. Also building an interactive AI chatbot for internal BU users. Demonstrates real-world AI agent architecture: natural language → structured query → governed output.
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